Part of the beauty of buy-and-hold investing is its simplicity. The market always has occasional pullbacks and crashes, but the long-term trend has always been up. A high-quality company with an extensive track record of success and reasonably priced (or even cheap) shares will go along for the ride, if the investor is patient enough.
But as with every other investing strategy, it doesn’t always work out.
Warren Buffett is one of the greatest buy-and-hold investors of all time. He has held a stake in American Express (AXP) for more than half a century, for example, and he says his favorite holding period is “forever.” And yet he knows that sometimes an investor needs to cut and run from even the most storied names. Once a major shareholder in Johnson & Johnson (JNJ), Buffett’s Berkshire Hathaway (BRK.B) today holds only a token stake.
Times change and fortunes ebb and flow, but long-term holdings should be able to sail through it all. That used to be true of the names on our list. These famous companies once were titans in their respective industries, but future decades won’t be as good to them as the past. Have a look at these former buy-and-hold stocks that are no longer worth buying or holding.
Share price: $36.50
Dividend yield: 1.7%
Analysts’ ratings: 19 strong buy, 1 buy, 1 hold, 0 sell, 0 strong sell
Comcast’s stock has been red-hot throughout the bull market. Shares are up 527% since March 2009 and have delivered an annualized return of 11.8% since 2002. Comcast grew fat on the relentless growth of broadband through the first decade of the century, offering services such as internet access, cable TV and telephone.
But changing trends spell bad news for the company’s growth prospects. As good a run as Comcast has had, today it’s struggling to retain subscribers. For instance, it lost 125,000 TV customers in its third quarter, accelerating its losses after a 90,000-subscriber exodus in its second quarter. Chalk it up to the growing phenomenon of cord cutting. Costumers are increasingly cancelling their cable TV packages and accessing their shows through apps such as Netflix (NFLX) and Hulu.
Although shares are down 13% since hitting a record high in early June, Comcast isn’t going to collapse overnight. Analysts at UBS, who rate shares at “Buy,” found a lot to like in the company’s third-quarter report. But the relentless drip, drip, drip of subscriber losses makes it hard to feel confident about the long haul.
Share price: $20.41
Dividend yield: 4.7%
Analysts’ ratings: 5 strong buy, 1 buy, 3 hold, 0 sell, 4 strong sell
General Electric holds a special place in the history of the stock market: It’s one of the 12 stocks that made up the original Dow Jones Industrial Average in 1896. Perhaps even more impressive, GE still is in the Dow today.
The company has undergone tremendous change over time. General Electric’s latest transformation was spawned during last decade’s Great Recession. In response to tightening regulations, management was compelled to sell off the company’s sprawling financial operations, a powerful source of profits. The GE of today is a pure industrial conglomerate, and investors aren’t quite sure what to make of its prospects. In mid-October, CEO John Flannery pledged sweeping changes after what he deemed a “horrible quarter.” Part of the restructuring will include the sale of $20 billion in assets.
Back in April it looked like GE remained an attractive pick for income investors, but the situation has since deteriorated. Analysts from Goldman Sachs, Morgan Stanley and UBS even say a dividend cut is likely.
Share price: $21.39
Dividend yield: 2.5%
Analysts’ ratings: 6 strong buy, 2 buy, 4 hold, 0 sell, 0 strong sell
Known as Hewlett-Packard before it spilt into two companies, HP Inc. is the granddaddy of Silicon Valley tech firms. For roughly 60 years it was a profit machine, and shares reflected it. Indeed, from 1962 to 2016, the stock generated an annualized return of 9.9%.
The beginning of the end for the company in its original form started with its disastrous 2002 acquisition of Compaq to form the world’s largest maker of PCs. Soon thereafter, the PC market became saturated with low profit margins. The company was dropped from the Dow in 2013 and split into HP Inc. and Hewlett Packard Enterprise (HPE) in 2015.
With global PC sales being a slowly melting iceberg, it’s difficult to see how this once-great tech stock can reclaim its former glory. Analysts at UBS have a “Buy” recommendation on shares, but they acknowledge the consensus view that HP is ultimately a “secular loser” because the printer and PC markets are in long-term decline.
Share price: $18.84
Dividend yield: 8.1%
Analysts’ ratings: 2 strong buy, 0 buy, 9 hold, 0 sell, 1 strong sell
The nation’s largest department store operator and possibly retail’s most famous name traces its lineage back to the 19th century. But department stores and shopping malls are fast falling out of favor with younger shoppers, and retail stocks are losing clout with investors. The rise of e-commerce players like Amazon.com (AMZN) and shifting consumer tastes are to blame.
Alas, the once iconic concept of the department store has passed.
For much of its life, Macy’s stock was a solid bet. From 1992 to 2015, shares rose about 800% on a price basis alone. But those days are long gone. Macy’s stock is down 74% since hitting an all-time closing high a little more than two years ago. Macy’s stock looks cheap at first blush, trading at just 7 times analysts’ estimates for next year’s profits. The dividend yield of 8% is a whopper too. But sometimes a stock is cheap for a reason, and the yield is up so high only because its price has fallen so far. Macy’s might not disappear altogether anytime soon, but its days as a buy-and-hold stock are long gone.
Share price: $5.64
Dividend yield: N/A
Analysts’ ratings: N/A
It’s amazing that Sears Holdings – once the Amazon of the 19th century – still is alive and kicking. After all, it has been in decline since at least 2005, when it merged with Kmart to fight off the emergence of big-box retailers like Walmart (WMT).
Cut to today, and the rise of e-commerce companies like Amazon has made any kind of comeback all but impossible. Sears has racked up 10 straight years of falling sales and hasn’t reported a profit since 2011. The company is worth just $606 million by market capitalization and sports $212 million in cash and short-term investments against a whopping $4 billion in debt.
Before it was bought by Kmart, predecessor Sears, Roebuck & Co. was one of the greatest buy-and-hold stocks of all time. From 1926 to 2005, the original Sears generated an annualized return of 10.9% to amass $121 billion in lifetime wealth creation. Modern-day Sears has lost 96% of its value over the past decade.
As sad as it may be, the once-mighty retailer has fallen.